Dear all,
I am very pleased to inform you that the Mayoly group has acquired the company BeauTerra, a French laboratory which specializes in the design and marketing of natural and environmentally friendly personal hygiene products, 100% Made in France. This investment in BeauTerra allows us to broaden our dermo-cosmetic offer.
The personal hygiene market currently represents a third of the dermo-cosmetics market in France.
With an increase in consumer sales of 250% and 2.2 million products sold in 2020, BeauTerra was the third largest contributor to last year’s growth in the French dermo-cosmetics market.
An exceptional success (in just 4 years!) which stems from the creativity and responsiveness of its human-scale team and the effectiveness of its business model, which is based on the digitalization of the relationship between the brand and its 3,800 pharmacy customers.
Alongside Hugo Le Morvan, its Founding-Director, as well as his team, Mayoly Spindler will provide BeauTerra access to its strong sales & logistics resources and its expertise in product and regulatory development to successfully pursue the brand’s growth in France, but also on an international level.
The very short-term objectives will be as follows:
- Strengthen BeauTerra’s position in France and develop turnover so that success can continue
- Accelerate the development of the brand by launching new ranges and references
- Select the international countries for which BeauTerra and its development model will be a success
Please find attached the press releases. The operations to enable BeauTerra to benefit from Mayoly Spindler’s strengths & resources have already started and will continue in the forthcoming weeks.
Yours Sincerely,
P.
